Just recently we had the opportunity to bring our swimwear collection to television.

Not only was this special because it was our New Spring 2011 line, which hasn’t been seen ANYWHERE, but it was also our first time doing a live television spot. I have to admit, it was a little nerve racking. I certainly do not have a lot of experience in FRONT of the camera, but it is something that I will just have to get used to. Not only will I need to “get used to it” but I must learn to become excited at the thought of it!

Needless to say, the spot went well. My models looked fantastic (we had 4 of them, and they all looked tremendous in the new Spring colors and styles.) We also created quite a stir at the television studio. I never get tired of seeing people excited around the swimwear and models. The television host seemed at first a little nervous about the suits, saying they were quite small, but I could tell she liked them.

To me, when I see people a little nervous, but interested, it means that we have a product that is still fresh and new. Having a product (especially in a market like swimwear) it is very difficult to have something that IS new and makes people excitable. But we have just that.

Unfortunately, because the television spot was on live t.v., I do not have a recording of it yet..but I am working on it.

Let’s just hope it played out as well as I thought, when we go to review it.